CASHSTREAM MOBILE APP
My Role
Product Designer
Duration
3 Months
Project Type
Personal Exploration
Year
2023
OVERVIEW
Cashstream is a well-established financial services company with a strong presence in the personal and small business loan market. Founded in 2005, the company has built a reputation for providing quick, reliable, and customer-friendly loan services through its network of brick-and-mortar branches and a rudimentary online portal. However, as the digital landscape evolved, Cashstream recognized the urgent need to innovate and modernize its service offerings.
THE CHALLENGE
USER PERSONAS
At the project's outset, we developed user personas such as Bamidele and Emily by analyzing demographic data, behavior patterns, and pain points gathered from user research (interviews & surveys). These personas embody the diverse needs, preferences, and challenges of our audience, guiding us in customizing products and services to effectively meet their needs.
COMPETITIVE ANALYSIS
In Nigeria, numerous fintech companies have transformed traditional lending with instant loans via mobile apps. This competitor analysis explores key players in the Nigerian loan app market, highlighting their features, strengths, weaknesses, and impact on the financial ecosystem. By examining leading loan apps like Branch, Carbon, FairMoney, Palmcredit, and QuickCheck, I aim to glean insights into the competitive dynamics and trends shaping Nigeria's digital lending industry.
RESEARCH INSIGHTS
Upon completion of the user research I conducted via one-on-one interviews and surveys, I was able to glean the following key insights from the data collected, which provided valuable insights into the needs, preferences, and pain points of the target audience.
USERFLOWS
Upon completion of the user research I conducted via one-on-one interviews and surveys, I was able to glean the following key insights from the data collected, which provided valuable insights into the needs, preferences, and pain points of the target audience.
HIGH FIDELITY
Welcome & Login
Our simplified login process with secure authentication ensures quick and hassle-free access to your account while maintaining the highest level of security.
KYC Verification
We have implemented KYC verification to safeguard your account, comply with financial regulations, and offer you tailored loan options. By completing KYC, you can enjoy a smooth and speedy loan application and approval process.
Quick Loan Application
Our design prioritizes speed and simplicity, making it effortless to apply for recurring loans. With intuitive features and streamlined processes, users can quickly submit their applications with just a few taps, saving time and reducing hassle allowing you to focus on what matters most.
Loan Repayment
We’ve crafted our repayment flow to be incredibly simple and intuitive, turning loan repayments into a seamless experience. By streamlining the process, we not only save you time but also eliminate the stress of managing your loans
